Austen Kopley, managing director of the central London-based printer, visited Ipex on Thursday to sign for the machine, which he admitted was not an obvious fit for the double Royal Warrant holder.

“Technology is not what we are about, but then you see the incredible photographic quality output,” he said.

“As a company we are about quality and the S200 gives us the opportunity to produce something that is very special through a combination of technology and bespoke, hand-crafted finishing.”