Sheetfed presses dominate the German manufacturer's stand with the newly launched Rapida 75 and 105 among the products being demonstrated.

KBA has also brought along ultra-compact versions of its Cortina and Commander CT newspaper presses.

Both those machines form part of KBA's green offering which includes sheetfed presses, such as the waterless Genius 52UV and digital offset press, the KBA 74 Karat +C.

"Technological advances are crucial for the survival of the print media industry," KBA president and chief executive Albrecht Bolza-Schünemann said.

"We must regain our self-confidence and redefine our role, as well as actively addressing new issues such as press ecology."

Marketing director Klaus Schmidt added the environment is one of the biggest issues in the industry at the moment: "The customers of our company expect environmentally friendly products. This pushes us to make low carbon footprint machines."

Schmidt also said that inkjet, one of the big talking points of the show, is not currently ready to challenge offset; he believed both technologies would work alongside each other.

He added: "Inkjet has the best potential for the future, but at the moment there will be a coalition between the two processes. That is good for the industry."