The new module makes ISL the first company to offer both a B2B and B2C interface platform in one system, the company said.

“There are lots of different suppliers offering different modules, so often before printers know it they’ve spent tens of thousands buying all of the various platforms they need,” said managing director of ISL Douglas Gibson.

ISL has also “live launched” the photobook module’s new “touch” capability at the show. The company has started demonstrating to visitors, as soon as the software was ready to be used on day two of the show,  how consumers can build their photo gift products using iPads or “any other touch-based devices”.

The unique selling points of the Catfish photobook package are that it’s based on HTML5 to ensure compatibility with a wide range of devices, its ease of set up, its dynamic pricing capabilities and its cloud-based set-up, said ISL.

“Everything is client side,” added Gibson. “There’s no server so the speed a consumer can make a book at is very fast.”

ISL is looking for beta testers for the photobook module at Ipex, and so far has three signed up, including Suffolk-based Ask Print. It is offering the photobook-plus-W2P beta package for a special £22,000 Ipex price (rather than the recommended £40,000 retail price to be charged when the package becomes commercially available in September).

“We’re looking for around ten beta testers in total,” said Gibson. “We should have at least six by the end of the show.”