The new machine was launched in Los Angeles on Wednesday (16 March) and according to HP, couples the highest productivity with the highest quality in its class.
The manufacturer is pitching the T400 at customers in the book printing, transactional and direct mail environments. HP also intends to explore its use in the commercial print space too, where it claims it would have "a great deal of potential".
According to Scott Schiller, marketing director of HP inkjet high-speed production solutions, the T400 will be targeted at "high-volume" customers in the print sector.
"While the machine's stature resembles an offset press, that is where the similarity ends. The T400 couples productivity and quality with personalisation that really focuses on our message of mass customisation," he added.
The machine prints at a native resolution of 1,200dpi on substrates ranging from 40-200gsm with the ability to upgrade to 350gsm if required.
The HP T400 colour inkjet web press is available to order now with deliveries starting in the second half of 2011.
Have your say in the Printweek Poll
Related stories
Latest comments
"From 1949 until the late 2000s Remploy had a network of government-subsidised factories that offered employment specifically to disabled people, originally often war veterans or victims of industrial..."
"Does appear an odd decision as with that level of shareholder funds they would be liable for the staff redundancy and cover the insolvency costs. It’s not like they could take the money and dodge..."
"It always felt that the Labour government were between a rock and a hard place with regard to fixing the mess they were left by the Tories. They have minimal wiggle room and, though not ideal, it..."
Up next...
Andrew Whyte takes reins
MBO at LT Print Group ensures smooth transition
Educational day in Yorkshire
Northern Stationers see historic print and more in York
Supporting growth in new and existing markets
WTTB backs digital intentions with new e-commerce specialist
Investment in e-commerce fulfilment