The Berkshire group, which comprises Herald Chase and three other businesses formerly known as Richfield Graphics, Conservatree and Fairway Press, opted for the new Xerox machine to cut the turnaround time of its digital print output.

According to Justin Earl, operations director of Herald Chase, the fastest possible turnaround coupled with high quality is "the ultimate purchasing driver for our target market".

"In the iGen4 we have found a high-performance digital press that takes the pain out of document production for our customers, meaning they spend less time trying to plan and manage their print jobs and more time focused on their business," he added.

The digital machine complements a portfolio of existing print equipment that includes a five-colour Ryobi 755G B2 press with coater that was installed last June.

Herald Chase has also adopted FreeFlow web services, the web-based ordering and workflow suite from Xerox.

This enables the group's customers to log on to the FreeFlow customer portal to order personalised print jobs online.

According to the manufacturer, the automated system manages the order, sending it to the group's iGen4 machine, maintaining minimal operator intervention.

The business, which operates from a 2,790m2 facility in Reading, has range of clients that include B&Q, Comet, Wincanton, Enterprise and Rent-a-Car.