Portraying a Mad Men-style era of pre-digital design production before the advent of the desktop computer, this film screening at the St Bride Foundation, London, explores the methods, tools, and evolving social roles that gave rise to the graphic design industry as we know it today. With a variety of expert contributors, it explores a time when the design and print industries used a variety of ways to get type and image onto film, plates, and finally to the printed page.