The machine, simply named Universal, is a 2x1 cylinder format machine, the same format as the first Universal, launched in 1991.

However, while the original machine ran at around 50,000 copies per hour, the latest launch is capable of speeds up to 75,000 copies per hour.

Goss International EMEA marketing manager Eric Bell said: "We have taken a number of elements from previous Universal machines, this isn't just a faster 2x1, it has been upgraded in a number of ways."

The company has also used the event to introduce a new reelstand upgrade programme for companies wanting to extend the life of their existing press.

Currently the programme is available for CT45/50 reelstands and features a package of hardware and software enhancements, which have been engineered in the UK.

Changes are designed to solve a range of issues associated with older reelstand technology such as reduced control of web tension, complex maintenance and aging components.

Bell added: "Printers want an extra 10-15 years out of their presses, maybe they aren't ready to spend money on a new press yet. This move reflects a market where people are trying to keep presses longer."