The manufacturer is using Ipex as a springboard for its Brillia HD LH-PLE and LH-NI3 low-chemistry plates for long-run applications, which it claimed helped cut chemistry by up to 75%, and used less chemistry than rivals' "chemistry free plates".

Fujifilm is targeting the LH-PLE plate at commercial print environments using heatset web presses. The plate, which supports run lengths up to 300,000 unbaked and 400,000 baked, is compatible with the company's FLH-Z ‘ZAC' processor.

The LH-NI3 is a bakeable negative thermal plate pitched at long-run sheetfed and web offset jobs for runs in excess of 1m when baked.

Sean Lane, product manager for offset solutions at Fujifilm UK, said he anticipated that a wider range of printers could now take advantage of the company's extended plate portfolio.

Also at Ipex, Fujifilm has showcased how its XMF workflow and EFI's Digital Storefront web-toprint software can help handle complex print jobs from submission through to delivery.

Visitors to the integrated production area can see the print process from artwork submission, through to offset plate or digital print.

In the firm's virtual pressroom visitors can interactively explore how its range of pressroom chemicals provide cleaner working, faster start-ups and reduce waste and costs.

Meanwhile, Fujifilm has given a commercial launch to its Jet Press 720 B2 sheetfed inkjet machine. The 2,700sph press is initially being positioning towards customers producing short-run commercial print work.