Inability to get finance has been one of the key factors in printers choosing not to invest across both sides of the Atlantic and beyond over the past 12 months.
However, with the recession in apparent retreat, a number of finance companies have taken out booths at Print 09 with the message that the money is there to be lent.
Ralph Nappi, president of organiser the Graphic Arts Show Company (GASC), said: "Financing companies are making it clear that they have money to lend.
"Deals are getting done, even in this economic environment, and Print attendees can expect a positive lending environment when they come to the show."
Among the attendees from the world of finance are print specialist investors Great Atlantic Capital and International Financial Services.
Ed Gargiulo, executive vice president of exhibitor Equipment Finance, said that it was a good opportunity to have a face-to-face discussion about the reasons for investment at the show.
He said: "Attendees have the opportunity to discuss their plans for equipment additions with our staff and fully explain the justification for their equipment purchases.
"The ability to hear this information directly from our clients in one of the most important pieces of information we use in our review of credit requests."
Also exhibiting at the show is American Express OPEN and People's Capital & Leasing.
Print 09 is due to take place on 11-16 September, in Chicago, US.