Broad themes outlined in Fespa Global Summit Blueprint: Innovation - the Way Forward were change, innovation, the environment and integrating wide-format print into the broader media mix.

Referring to other Fespa and Infotrends research including their Economy Survey and World Wide Survey, the document referred to a "new normal" market that is more competitive, with clients demanding lower prices, faster turnaround and added-value services.

Recommendations for how to respond to these market conditions include acceptance of ongoing change in the economic climate, customer needs and marketing methods - including social media - and meeting those challenges with continual innovation.

Sustainability was highlighted as something clients were increasingly concerned about, but unwilling to pay a premium for, although feedback from printers who have already made a move towards more environmentally friendly processes reported that going green often brought its own cost savings.

Examples of integrating wide-format print with other media included the use of QR codes to link print to websites and the application of augmented reality.

A full copy of the report: Fespa Global Summit Blueprint: Innovation - the Way Forward can be downloaded from Fespa's website.