Total floor space, when combined with co-located European Sign Expo, tops 63,000m2, 2,000m2 more than the previous record holder Fespa Berlin in 1997, which attracted 21,000 visitors.
Just over 650 exhibitors are attending this year’s show, which is celebrating its 50th anniversary.
A week out, pre-registered visitor numbers were around 30,000, which Neil Felton, managing director of exhibitions and events, said was "tracking well and looking good".
"But the key measure of success now is getting the right level of decision makers on the show floor. That will be our real measure of success and its looking good," he said.
