The two-year deal with Midlands Co-op involves supplying all of its marketing and operational print, direct mail and point of sale materials.
Stephen Beresford, Midlands Co-operative’s PR and marketing manager said the company was a significant buyer of print and therefore required a "very comprehensive solution".
"Etrinsic demonstrated that they have the experience and infrastructure to provide us with a solution that meets our strict ethical requirements whilst still maintaining quality and cost control," he added.
Matt Bird, managing director of Solihull-based Etrinsic, said the contract to supply the 8,000-staff Midlands Co-op was "an important win" for the business.
He said: "The contract was subject to a strict tender process which emphasised the need for strong ethical and sustainable values as well as fair business practices.
Etrinsic has a proven track record in these areas with a reputation for driving environmental performance and corporate responsibility through the supply chain."
Have your say in the Printweek Poll
Related stories
Latest comments
"I have worked in quite a few print sectors, including Walstead in the past. It is all tough, but most will not be surprised that the packaging sector is still growing. However, the service in the..."
""longer run litho work had “now returned to the Far East”?
Is this happening a lot?"
"Thanks Jo, look forward to reading it in due course. Administrators generally argue that they need to act with lightning speed in order to protect the business/jobs, thereby overlooking the fact that..."
Up next...
High Court orders winding-up
Official Receiver steps in at Rymack Sign Solutions
Hit by Scottish whisky industry downturn
Administrators reveal £4m shortfall at Spirit Label Solutions
New options for the business
Potts Print ups capacity with Moll install
Modernisation of network continues at pace