The company is not using the show to launch any new machines, but choosing to consolidate its existing portfolio, it is also discussing a number of its recent collaborations and promoting the machines to potential new customers.
“The ethos of the show this year is to take the opportunity when we’re not launching to actually show the breadth of applications that we have at our disposal,” said Epson large-format product manager Richard Barrow.
“So we focus on two elements within our product range in professional graphics: the sign and display models and the textile models.”
On show on the signage side, Epson’s 10-colour SureColor SC-S80600 and four-colour SureColor SC-S60600. On the textile side, the SureColor SC-F6200, SC-F7200 and SC-F9200.
Barrow said sales of its flagship SureColor SC-F2000 had exceeded expectation this year and the company now has a backlog of orders.
Epson is also discussing and showing work from recent collaborations with award-winning British fashion designer Richard Quinn and students from Birmingham University, UK. People can also design a customised t-shirt using a web-to-print system on stand.
Barrow said he is currently unsure as to the direction of Epson’s next big launch.
He added: “A good philosophical question is where do we go with eco-solvent machines?”
“1.6m-format is the format everybody needs, 30sqm/h, priced between €10,000 and €20,000 so cost of ownership is not very large. So the next question for Epson is what does the next version of an eco-solvent look like? And at the moment we don’t know, or at least we are not in a position to tell the market.”
