The rebrand, which is in keeping with the existing Eclipse Colour identity, comes six months after Eclipse completed the takeover of its neighbouring Kettering print business.

Meanwhile, the launch of Eclipse Red comes in response to the growing demand for the group's Smart Media portfolio of data insight, web-to-print, purl, augmented reality and creative services.

Eclipse managing director Simon Moore said: "This re-brand isn’t revolution, more like evolution, as it was important to retain the 4DM name due to the strong reputation and client base. We also want to send out a clear message that we are serious about integrated marketing with three clear divisions, each with its own discipline and dedicated teams.

"The team developing the Smart Media services have gained significant momentum, so the time is right to create a separate business area in Eclipse Red to continue the success and innovation."

Both Eclipse 4DM and Eclipse Red have launched new websites - www.eclipse4dm.com and www.eclipsered.com respectively.