As part of the refurbishment of North Kesteven Centre in North Hykeham, North Kesteven District Council (NKDC) contacted Phil Crow, the official photographer for the British Cycling National Road Championships in Lincolnshire, to ask if they could use some of his images to deck out the new virtual cycling studio.

Crow designed the walls and once the mock-ups were approved, Double Red Print - which had also worked on previous projects with Crow - then proofed and printed the files onto digital wall coverings.

39 sections of wallpaper measuring 2,700mm high and 850mm wide were printed onto the Sihl Prepasted WallpaperSol Persomural substrate using a Mimaki JV33 printer. The sections were then cut down to size by hand to fit the exact dimensions of the studio.

A two-man team from Allen Signs, which acquired Double Red Print last year, then installed the graphics over a two-day period, just prior to the opening of the new facility.

Challenges of the installation included space limitations and having to work around various ducts, sockets and extrusions in the cycle studio.

“With wallpaper you’ve also got to make sure you align everything the best that you can, especially when lots of small text is being used,” said Double Red Print general manager Matt Ryder.

The new studio was unveiled at the launch of the 2016 Lincoln Festival of Cycling in front of guests including professional cyclists and NKDC leader Marion Brighton.

NKDC leisure and client services manager Mike Lock said: “From start to finish it was a pleasure to work with Phil and, through him, Double Red Print, to achieve a very special and unique atmosphere within the cycling studio, which the users themselves tell us inspires them in their participation and activity.”

Ryder added: “Everybody who saw it thought it looked absolutely great, it makes a massive difference to the ambience of the room.”