The project was produced by Haymarket on behalf of London 2012 organiser LOCOG. It encompasses 4,230pp of content and will include the 27 daily programmes for the Olympic and Paralympic Games.
Acorn Web Offset, Polestar, Stephens & George and Wyndeham were all heavily involved in the project, which also included the official programmes for both the Olympics and Paralympics, the Olympics preview magazine, the official guide to Team GB, the opening ceremony programme, the official guide to the London 2012 Festival and individual programmes for sailing, football, and Team GB football.
Paper was supplied by Antalis McNaughton and all pre-media was handled in-house by Haymarket Pre-press.
Haymarket’s head of production Gary Charlton praised all of Haymarket Media’s production partners for their "Herculean" efforts in terms of quality and service.
"Their commitment to produce the best quality we can for this prestigious event has been outstanding. This has been a long-term project and I am delighted that we have been able to work with Haymarket’s long-term print suppliers," he said.
"I have been particularly impressed with all the suppliers working together to go the extra mile to make this project the best it can possibly be. I believe we have showcased the best of the British print industry.
During the course of the games Haymarket will produce 59 publications on behalf of LOCOG, and as precursor to the Games Haymarket Network also produced programmes for 12 test events as well as the London Prepares series of magazines.
Cormac Bourne, Haymarket Network’s Olympic project director, said the programmes would combine well with the apps that help spectators to get to the games.
He said: "The power of print shines through when you’re actually at the event.
"It gives people their souvenir and their 'I was there' proof."
Haymarket also produced a number of cross-media projects in support of the Olympics, including a live Tumblr blog to reveal behind the scenes details of the Opening Ceremony as it happened.
Projects
London 2012 Olympic Games Opening Ceremony Programme
Printer: Stephens & George
Pagination: 76pp+8pp
Format: 290x270mm
Official Olympic Games Daily Programmes
Printer: Wyndeham Heron and Polestar Colchester
Pagination: 64+4pp
Format: A4
Official Programme – London 2012 Olympic Games
Printer: Wyndeham Heron
Pagination: 192+4pp
Format: A4
Official Programme London 2012 Paralympic Games
Printer: Wyndeham Heron (covers Wyndeham Peterborough)
Pagination: 160+4pp
Format: A4
Official Programme – Sailing
Printer: Stephens & George
Pagination: 80+4pp
Format: 240x168mm
Official Programme – Football
Printer: Wyndeham Heron (covers Wyndeham Peterborough)
Pagination: 96+4pp
Official Programme – Team GB Football
Printer: Acorn Web Offset
Pagination: 64+4pp
London 2012 Festival – Official Guide
Printer: Wyndeham Roche (covers Wyndeham Peterborough)
Pagination: 136+4pp
Official London 2012 Preview
Printer: Wyndeham Heron (covers Wyndeham Peterborough)
Pagination: 128+4pp
Our Greatest Team – the official guide to Team GB and Paralympics
Printer: Wyndeham Heron (covers Wyndeham Peterborough)
Pagination: 128+4pp
