The range is an alternative option to Roland’s Eco-Sol Max inks and Colorific business development manager Shaun Holdom said the deal would be a boost for the third-party inks market.

"There are so many myths about the alternative inks market, but we hope that Robert Horne putting its trust in our product, will really start to change any negative perceptions," he said.

He added that existing ProMax customers could expect the same quality at a more competitive price as a result of the deal.