According to the Vancouver-based business, printers can cut up to 70% off their annual blanket spend by enlisting in the programme.

This involves Enviro Image Solutions analysing unique physical damage on each press blanket in a bid to identify issues that reduce its life and production efficiency.

It then makes "pressroom specific" recommendations to prevent the damage from recurring, allowing the blankets to be reused.

Steve Johns, continuous improvement coordinator at Chesapeake Leicester, said: "We found each rejuvenated blanket can be renewed around 5 times. We aim to reduce blanket costs and general waste going to landfill."

Earlier this year Chesapeake had the world's longest B1 Heidelberg press, comprising 17 units and an inline cold foiling option, installed at its East Kilbride facility.

The XL 106 perfector arrived at the Scottish plant at the end of last year and has taken over three months to commission.

The 17 units include 10 printing towers, three coaters and four drying units. The coating towers are installed both before and after the printing and perfecting section to enable Chesapeake to apply matt, gloss and pearlescent finishes both inside and outside packaging.