The launch marks the conclusion of a lightweight paper lifecycle analysis carried out by the company in partnership with Ecobilan, part of the Sustainable Business Solutions department of PricewaterhouseCoopers, at the beginning of the year.
Primagreen is available in weights from 32-60gsm in matt and silk, and is intended for print runs in excess of 100,000 copies.
The paper was launched after a €500,000 (£448,000) R&D investment.
Bollor launches first thin FCS recycled grade
French paper manufacturer Bollor Thin Papers has launched Primagreen, an FSC-accredited, recycled and lightweight grade it has described as a "world first".
