The Kent-based packaging business opted for the Roland machine to enable it to produce colour proofs and high-quality display work for a range of retail clients.

The LEC-540 printer and cutter model, supplied by Revolution, incorporates a 1.37m width and the ability to print using white ink as well as a clear varnish.

Beams International is producing jobs on a combination system of the LEC-540 that allows the Gillingham company to print, cut and crease as well as producing a range of special finishes on packaging prototypes.

According to Matthew Russell, commercial director at Beams International, the addition of the new machine has catalysed increased demand and improved prototype packaging.

He said: "From the moment that we ordered the new printer we had a demand for its unique capabilities and since its installation and commissioning we have been able to produce prototype packaging that is as good as the real thing.

"Our customers have been able to understand in an instant what our proposition is and what the finished packaging will eventually look like."

The 14-year old business handles work for a range of clients including duty free outlets and companies in the beer, wine and spirit sectors.

The wide format printer can print up to a resolution of 1,440dpi directly on to a raft of substrates such as metallic and synthetic papers, PE and PET films, BOPP, card stocks and plastic boards, polycarbonates and other rigid materials.

Steve Chappell, business manager of packaging and proofing at Roland DG, added: "This installation of the first LEC-540 at Beams International is a clear indication of how print businesses that need consistent and accurate proofing onto all materials can benefit from Roland technology."