The 90 meters in length and 2.8 meters in height advertising campaign for Microsoft’s Cloud Power, was installed at the Bengaluru International Airport (BIAL).

Frederic Brun, COO-Airports, JCDecaux, said, "With the implementation of Microsoft Cloud Power campaign, we have created a new landmark for clients at the airport. The advertisement is made out of 3M removable self-adhesive vinyl and the single site blends with the airport design and architecture. It has high visibility and clear focus."

The wide-format printed material for the campaign was produced at Auto Graphics Digital, Bengaluru and was strategically located in the check-in hall which is common for both domestic and international passengers departing from Bengaluru. BIAL witnesses a monthly average traffic of 9.6 lakh passengers per month.

Pramod Bhandula, managing director, JCDecaux, said: "We used HP’s UV flatbed machine to produce the prints. The stickers were printed as per the height of the glass and total length was divided into pieces, which was assembled during the pasting. The manual cutting gave it a better finishing print."

In India, JCDecaux’s clientele includes prominent companies like: IBM, Accenture, ING, Toyota, Prestige Group, ITC and Yahoo. The company also utilises the services of Jumbo Digital Prints, New Delhi for its print requirements.

JCDecaux serves 48 airports in West Asia, and nine airports in the Asia-Pacific region. The installation at BIAL is its largest display amongst all other displays at the airports.