The campaign's materials include a 236-page book that divides into eight 32-page sections, which are sewn and flat back bound.

Clear gloss foils have been used along with a selection of fluorescent inks and an original set of four A2 posters to demonstrate the different uses of Conqueror.

The company has worked with design agency Blast and illustrator Damien Weighill and each section uses illustrations to communicate themes such as finance, transport and travel, nature and communication.