“We didn’t come up to necessarily sign for the machine to be honest, but we’ve certainly bought into the world of Xerox and Xeretec here, it's really exciting,” said A3 managing director Tony Pooles.

According to Pooles, the circa £65,000 deal represents the firm’s first “full production” digital investment, with its current digital capabilities built around two Konica Minolta Bizhub engines.

“I’ve always said that I wanted a full production machine and the J75 is a beast and certainly fits the bill,” said Pooles.

“Of course we had been talking to Xeretec for a while about the machine and while today was possibly steering towards us making a deal, Xeretec has made it so attractive here it was a no brainer to sign today.”

The stand J75 will be delivered to A3’s facility shortly after the show and is expected to be in production just after Easter.

Pooles came to show with sales director Paul Berry, who had previously worked at Xerox equipped houses.

“The reality of the downtime of digital presses means lost production time, we have two Bizhubs, so there is an element that you have cover. But the track record on the J75 and the support we know we will get from Xeretec, based on Paul’s experience, gave us the confidence to opt for a Xerox,” said Pooles.

Once installed, the J75 will run alongside the Farnham, Surrey-based commercial B2 litho and digital printer’s brace of Bizhubs.

However, Pooles said the 75ppm, 75,000ampv will effectively double its digital firepower.

Pooles joined the firm as an apprentice in 1976, leading an MBO at the firm 15 years ago.

“In the past decade I’ve evolved the business by adding digital capabilities, the business is probably now 70% litho and 30% digital in terms of turnover

The £2m, 20-staff firm has clients across a wide range of sectors, including a number of high-end fashion brands and high-street retailers.

Future investments at the firm are likely to be focused on expanding its wide-format capabilities.