Direct mail
Transpromo use is on the up but some sectors lag behind
Transpromo is gaining ground in some areas, according to a study from direct communications company GI Direct. Of the UK's top 100 loyalty schemes, 14% now print targeted transpromo adverts in the...
Killer app...
Virgin Atlantic's telescopic mailing
Punch Graphix targets direct mail with the Xeikon 8000
Punch Graphix is targeting the direct marketing and transactional printing markets with its new Xeikon 8000 digital press, which it claims is twice as fast as competitor machines.
Howard completes Virgin DM campaign
Howard Hunt Group has completed a high-volume direct mail campaign to promote Virgin Medias digital TV, broadband, and phone services.
4DM restructures management
4DM Group is gearing up for future expansion with a restructure of its senior management, including the appointment of three divisional managing directors.