Direct mail

Royal Mail has launched a campaign designed to attract advertisers to use tailored and targeted direct mail campaigns when vying for new business.

The world's largest printer RR Donnelley has unveiled its proprietary hybrid inkjet and web offset press, the ProteusJet, which will become fully operational next month.

PrintWeek India goes behind the scenes of Anderson Printing House that has set high standards and discovers that the secret of its success has been made possible due to solutions from Kodak

St Ives has bought database marketing services company Occam DM in a deal worth up to 12.6m.

Royal Mail's recent pay agreement with the Communication Workers Union could prove to be a boon for direct mail printers following the removal of the weekly cap on unsolicited mail deliveries.

Royal Mail workers will receive a 6.9% pay increase following the agreement of a deal between the postal operator and the Communication Workers Union (CWU) over the modernisation of the business.

Direct mail continues to suffer from a poor environmental reputation in comparison with email, which is considered the "greenest" means of communication, according to a recent study.

Royal Mail has today announced the launch of the Strategic Mailing Partnership (SMP) in cooperation with leading direct mail (DM) firms in a bid to "shape the future of the mailing house industry".

The Royal Mail has launched a new online resource aimed at helping marketers get the most out of their direct mail campaigns and how it can integrate with other electronic media.