Direct mail

Print Power has targeted 16,000 UK media buyers with the launch of a personalised direct mail campaign that stresses the power and uniqueness of the printed medium.

Getting the data right - and knowing how to use it - can mean the difference between a successful campaign and a wasted opportunity

Real Digital International (RDI) has recorded its first pre-tax profit since it was founded in a 20m joint venture by former Olwen Direct Mail partners Andy Ruddle and Peter Rivett in 2005.

Merseyside mailing house Character DPM Group (Character DPM) and its Stockport subsidiary Character Mailing Services (Mailing Services) have gone into administration, with 44 redundancies made.

Direct mail printers have reacted angrily to the news that Postcomm will stand by its "minded to" decision to allow Royal Mail to impose price rises on bulk mail of up to 19%, calling the move...

Postcomm will stand by its "minded to" decision to allow Royal Mail to impose price rises on bulk mail of up to 19%, despite fierce resistance from the DM sector, sources claim.

ISL, developer of the Infigo web-to-print software, has launched an entry-level variable data printing (VDP) tool to give printers a low-cost alternative to existing packages.

Direct mail printers have urged Postcomm not to accept Royal Mail's extortionate price hike proposal ahead of today's consultation deadline, warning that it could do significant and permanent damage...

When it comes to direct marketing, the favourite is email - but the smart money is on cross-media, multichannel marketing, discovers <i>Jon Severs</i>

Mailcom (UK) has gone into administration with FRP Advisory, with Leicester-based transactional mailer Opus Trust Marketing (OTM) purchasing part of the Milton Keynes-based company's business.Mailcom...