Direct mail
Consumers abandoning email accounts due to irrelevant marketing
There are 19 million ‘ghost’ email accounts that are active but no longer used in the UK, many having been abandoned after being bombarded with too much irrelevant or unwanted email, according to new...
Printed DM ROI is on the up as unopened volumes fall
In terms of ROI, it’s fair to say that direct mail is going through something of a purple patch.
Marketing gurus front Mailmen DM campaign
Five advertising industry leaders have become the new faces of Royal Mail MarketReach’s flagship direct mail campaign, Mailmen.
Anton in £2m dual-Indigo buy and marketing services launch
Direct mail specialist Anton Group has invested around £2m in two HP Indigo 12000 digital presses to support its main direct mail offering and allow it to move into new markets.
KJS boosts folding capabilities with Horizon investment
Direct mail and marketing company KJS Print to Mail Services is set to expand its bindery after investing just over £50,000 in a fully automatic B2 Horizon AFC-566FG folder.
Direct mail ROI increases as unopened volumes fall
500 million more pieces of direct mail are being opened and read compared with 2013, equating to an additional £1.6bn being added to the channel’s ROI, according to new research.
Adspend falls but outlook is improving
The numerous benefits of print as an effective marketing tool hardly need repeating, yet a UK advertising market report published last month revealed that print advertising is continuing its slow...
Romax overhauls MIS with Imprint investment
Romax has invested in a Management Information System (MIS) from Imprint-MIS to boost its efficiency and enable it to capitalise on growth opportunities.
CFH Docmail in hybrid mail European first
Print and mail specialist CFH Docmail is now using its two high-speed insertion lines to enable SME customers to print on inserts and Business Reply Envelopes, in what it said was a European first.
Print advertising standing up to “challenging backdrop”
Latest data for UK advertising shows digital, online and mobile formats have driven record first-half spending, while traditional print remains steady despite decline.