Cross-media

Positive Images UK has moved into data-driven multichannel marketing after installing EFI’s DirectSmile cross-media suite, which it will soon have upgraded to MarketDirect, the rebranded and...

EFI has launched two reconfigured Vutek HS hybrid flatbed/roll-to-roll printers developed for high-volume out-of-home applications and revamped its cross-media software suite.

Blippar co-founder Ambarish Mitra has suffered reputational damage after it emerged his CV included false claims.

Evidence that print is making something of a comeback, in the marketing sphere at least, continues to grow more and more convincingly.

St Ives shares almost halved to a new 52-week low after the group warned on profits for this financial year and next.

The Rugby World Cup – which starts today – will provide a unique opportunity to measure the effectiveness of cross-media engagement combining print and digital media.

Near-field communication (NFC) has been primed to become ‘the next big thing’ in technology circles for a few years now and it has been pushed further into the mainstream over the past few weeks with...

Independent research commissioned by paper pressure group Two Sides has revealed consumers much prefer to read news and magazine content, complicated information and bills in print rather than on...

Once upon a time print was the only mass media around. If anyone wanted to convey information or ideas – whether fact or fiction, for business or pleasure, or selling and telling – then print was the...

The hardest part was the change in mindset.” Two years ago, Simon Tabelin was managing director of a five-staff print business operating out of a basement in West Hampstead. Today he is managing...