Business

To hit the ROI bullseye you need proper targeting

According to the latest annual Advertising Association/WARC Expenditure Report published in April 2019, UK advertising spending on direct mail in 2018 topped £1.5bn.

Good cover can save you from a titanic disaster

Selling physical product is generally an easy process. A customer wants an item, buys it and walks out of the store holding their purchase, their need satiated. But insurance can be a different...

DM community reflects on one year of GDPR

As the EU’s updated data regulation hits its first anniversary, the direct mail and marketing sector appears to have comfortably bedded into a life under GDPR.

Industry growth slowed in Q1 but held above forecast

The first quarter of 2019 experienced a slowdown in growth following the previous quarter’s seasonal boost, but the drop-off was not as extensive as had been expected, according to the BPIF’s latest...

BDO confirmed at Howard Hunt, 250 jobs go

BDO has been confirmed as the administrator of Howard Hunt (City), with the firm’s 250 staff laid off upon appointment.

Husband and wife open latest Signs Express branch

A new Signs Express franchise serving the Leicester and Loughborough regions has been opened by a husband and wife team seasoned in the commercial market.

Colourfast drives new online offering with UK’s first AccurioJet KM-1

Colourfast Financial has taken on the UK’s first AccurioJet KM-1 from Konica Minolta to drive its new online platform as it increases its focus on commercial work.

Arjo liquidators close largest French site

Arjowiggins staff at the firm's largest mill in France are set to lose their jobs after a last-ditch attempt to save the Bessé-sur-Braye mill are understood to have fallen through.

IPT appointed authorised Pantone distributor

Inks & Printing Technologies (IPT) has been appointed as an authorised Pantone distributor.

Wallace Print in major kit and premises investment

Wallace Print has spent more than £500,000 on a raft of new machinery and updates to its premises as it continues to grow.