Briefing
Printed DM ROI is on the up as unopened volumes fall
In terms of ROI, it’s fair to say that direct mail is going through something of a purple patch.
Adspend falls but outlook is improving
The numerous benefits of print as an effective marketing tool hardly need repeating, yet a UK advertising market report published last month revealed that print advertising is continuing its slow...
Government raises concerns on position of migrant workers in UK
It was one step too far from a government that is becoming too well-versed in u-turns. Newly-appointed home secretary Amber Rudd, in her speech to the Conservative Party Conference at the start of...
Could more gov’t spending aid print?
In his speech at the Conservative conference last week, chancellor Philip Hammond said he plans to treat investment spending differently to day-to-day spending. He is aiming to plough more into...
Have print’s customer service capabilities been put on hold?
Got an issue with your phone contract? Attempting to purchase Glastonbury tickets? Or, just maybe, opting for a new supplier for your latest print job? There is a very good chance you will have to put...
Fundraising plans could benefit DM
Printers that produce charity mailings could see their volumes increase following an imminent overhaul in the ways charities will be allowed to contact members of the public who sign up to a new...
In an era of consolidation what works best for printers?
Another week and another raft of mergers and acquisitions announced in the printing industry, some large, some small, some domestic and some global.
The strength of the SMP points to a positive future for DM
The Strategic Mailing Partnership (SMP) is having a makeover. The partnership was first launched back in 2008, to give mailing houses more of a say in the future of the industry.
Is the printing industry leading the UK’s recruitment drive?
To hire or not to hire? That is the question.
Confidence plunges following EU vote
The Brexit vote shook confidence, concludes the BPIF’s latest quarterly Printing Outlook, and as the survey highlights, no one likes uncertainty.
Education boosts perception of print
The paper industry is out to bust a myth: that it is imperilling the environment by destroying forests in order to boost profits.
Brexit will not deflect new EU data protection requirements
First put forward by the European Union in January 2012, the General Data Protection Regulation (GDPR) was approved by the European Parliament in April this year and will come into force on 25 May...
Industry figures see Brexit as a challenge and opportunity
On the 23 June in an act of pure democracy, the UK electorate went to the polls to cast their votes on whether to remain part of or to leave the European Union and forge a new chapter in the nation’s...
Teens Shine at print media awards
The medium is alive and well. Stationer’s Hall showcased the best UK school magazines. Words Max Goldbart
Touching the future today
It was Drupa 4.0, we were touching the future, and from 10 o’clock onwards on day one the buzz from Düsseldorf’s Messe was palpable. “Drupaaaaa, is in town agaaaaain” blared round the 17 halls, and...