This is one of those weeks where in just a few days enough mega-news has happened to fill a month or two's worth of PrintWeek front covers.

The acquisition of Moonpig by Photobox is right up there when it comes to applause-inducing print-related stories. It hasn't all been a faultless upward trajectory for the business, which started out in 2000 just as the dotcom boom peaked. Moonpig also had its fair share of technical trials and tribulations, including a near-disastrous episode having its technological trotters burnt that involved the first (and as it turned out only) sheetfed digital press made by Xeikon.  

But once things took off for Moonpig, boy has that pig flown. Its success can be measured in sales that jumped by 50% ?31.3m and operating profits up 69% to ?11m in its last-filed accounts for 2009/2010 (sales to the end of April 2001 are put at ?38m, don't have details on the profit figure). And all this with fewer than a hundred staff.

Also of note is the number of other companies trying to emulate Moonpig's model by taking a ride on its curly tail. From established card publishers to high street retailers including M&S, and other online card start-ups such as Funky Pigeon.

This morning someone said to me "but Moonpig's not a printer". Agreed, it's not a commercial printer as we know it; it is a business-to-consumer outfit. But printing is very definitely at the heart of what it does. Just as it is at acquirer Photobox. And Jenkins and his team have proved that it's still possible to make a lot of money out of print.

Also this morning I received one of Moonpig's regular promo emails containing details of its latest print offering - personalised postcards (proper printed ones) using a free iPhone app. A brief homage to the enduring appeal of the printed postcard also appears in the current issue of The Economist.

Anyone feeling suitably inspired could do worse than re-read this recent PrintWeek article on first moves, featuring Jenkins alongside other print success stories.