It’s been a week involving a lot of smiles. A joy-replenishing evening at the PrintWeek Awards, followed by sustained giggling at the pics of various industry folk in the photobooth Mini on the night. Something else that raised a smile this week was an article that’s doing the rounds on Twitter, from the Content Marketing Institute. In it, print is described as ‘non-traditional’ marketing. Let’s just think about that. This nearly-six hundred years old process is ‘non-traditional’? My sides! Still, it makes a refreshing change from print being described as somehow old hat in dead-trees-smeared-with-ink terms, compared with new-fangled whizz-bang interweb and mobile stuff. The author provides seven reasons to rethink print, and makes valid points about the stuff that print is good at, including the fact that this digital stuff is often rather too whizz-bang. It’s worth a read. And, for someone outside of the printiverse to be making the same sort of argument that we constantly go on about here is smile-making indeed. Happy weekend.