Well, well, well just looky here.

This BBC report, about a scientific paper published in Nature, describes how scientists have worked out how the sweet smell given off by pine trees turns into cooling particles, thereby limiting climate change. 

To quote the article: “The authors believe that this is playing a significant role in reducing the impact of rising temperatures. They argue that this effect is likely to strengthen in the future.”

This could only be better news for us in print and paper if they had singled out the Sitka spruce for a special mention.

Perhaps this could at long last put an end to all those annoying email sign-offs telling us to “think of the environment” by not printing stuff out.

Actually we need to print more!

And all those banks and utilities who’ve been urging customers to go paperless and do away with paper statements will have to re-think their supposed environmental rationale.

In the light of this research, in the name of sustainability they really need a new message. How about: “use more paper and help save the planet.”