Goodness me it's Thursday already and the penultimate day of Fespa Digital.

Must share this comment from Xaar's Mark Alexander. He was speaking at a panel discussion with the topic 'who says print is dead?' (not us, obviously), and came out with this great quote: "Is print dead? If you're dead you don't move. If you look around you we're never standing still."

Taking in the exhibits here in Hamburg his sentiment rings true. Fespa is a great show when it comes to the more eye-catching aspects of our oh-so-varied print production universe - wide-format printers abound, so we're awash with huge posters, cut-outs, and great swathes of fabric. Combine that with all the t-shirt and product decoration printing gadgetry, as well as the funky vehicle wrapping graphics, and it's a veritable cornucopia of printed delights and a real visual feast.

And thanks to the enabling properties of digital printing, a lot of the things that will ultimately be printed on these machines out in the real world beyond the walls of the Hamburg Messe will be new stuff that could never conceivably have been produced before.

So Mark is spot-on, this business is far from dodo-like. It's dynamic.