Good to see Immediate Media using value-added print techniques to ensure the crucial spring issue of BBC Gardeners' World magazine - on sale this Friday and no doubt perfectly timed to benefit from a Chelsea Flower Show boost - gains as many sales as possible.

The use of scratch and sniff lavender scent on the cover, with other aromas (including a mystery one) featuring on an insert should keep readers entertained.

I can imagine there was much olfactory debate between the teams at Immediate Media and Celloglas in order to choose a lavender note that was redolent of a stroll around Wisley as opposed to eau de cheap air freshener.

It's another great example of how a printed product can engage the senses in ways that digital media cannot.

A couple of stand-out items from drupa also come to mind - during the show visitors to the Scodix booth picked up a whopping 250,000 samples of its tactile and engaging digital embossing (and now with added glitter, if that takes your fancy). The machines on its stand were working non-stop throughout to meet demand.

And Kurz had an incredible poster giveaway featuring THE most stunning piece of hot foil stamping and embossing I've ever seen. Kudos also goes to project partners Gietz, Hinderer+Muhlich and Sappi.

While at drupa I had the Kurz poster pinned up behind my chair and it was amazing how many people came over to look at it more closely and touch it, thus demonstrating the captivating nature of the piece.

Here's a pic showing some of the detail - obviously it can't get anywhere near to doing it justice, which makes my point nicely.

Am convinced we'll be seeing more and more use of similar tactile and engaging effects as brands seek ways to connect and stand out in this screen-based digital world.