Pertinent predictions

Well there goes January. Generally the slowest month in terms of the excruciating wait for pay day post-Christmas. In other, non-financial respects it seems to have flown by. While the New Year vibe remains current for a few hours at least, I just wanted to issue a reminder to check out the New Year Predictions that PrintWeek published over the holiday break. All 22 can be found here. It's worth setting aside a few minutes to have a read of them, or even a re-read, if you haven't done so already as the insights therein will have relevance for all sizes and types of printing business. Take this, from St Ives boss Patrick Martell: "Be positive, focus on the potential of print rather than looking backwards at the loss of volume – which is not coming back." As someone at the helm of a £330m-turnover group that's put so much of its efforts on transforming its services into non-print areas, it's also encouraging to hear him talk of "raising the profile of print as a medium to influence, inform and engage consumers to win a greater share of marketing budgets". Elsewhere, we have Pinstripe Print Group's Nigel Lyon championing the ability of smaller companies to "move quickly and effectively to meet the changing needs of customers". It's a notable view in an industry where bigger is definitely not better when it comes to print's top performers. The diversity of views from equipment manufacturers, print buyers, and print business owners really is thought-provoking. And, indeed, inspiring. Who can argue with this, from John Charnock at Print Research International, regarding things the industry can do better in 2013? "Stop apologising for being in print." Hear, hear. I predict that 2013 is the year when smart folk will appreciate anew the proven power of print.