While in no way wishing to belittle the prospect of 150 people losing their jobs, my reaction to news of Polestar's latest restructuring plan was 'is that it?'

Chief exec Barry Hibbert has talked boldly of closing down unprofitable presses, and removing 25% of the group's web offset capacity. The restructuring just announced seems more like tinkering, going from continental shifts to three shifts here or there will reduce production capacity and effectively result in a paycut for those shift workers, but... none of this seems enough given what we know of Polestar's parlous financial state prior to its last-gasp takeover by Sun Capital.

Yes, the group has also written to customers warning of price increases and saying it has 'no alternative but to pass cost increases on'. But it's going to require a bit more than covering increased costs to turn Polestar's numbers around.

And no disrespect to the workers in my home city of Nottingham, but the fact that Chromoworks remains open way beyond completing the Census work that provided the plant with a stay of execution is beyond me. Plans to somehow run the plant remotely from Applied Solutions a few junctions up the M1 seem bizarre, too. The answer is no doubt simple. As per many blogs passim, we know from what's happened at St Ives alone that closing plants down can cost millions.

Under its old ownership consortium Polestar was hamstrung, whereas the Sun Capital deal was billed as ushering in a new era of 'now we have the backing to make things happen'. There is no evidence thus far that Sun is providing the necessary funds for Polestar to seriously restructure and reinvent its web wing.

Maybe this is all some sort of strategic holding move while Barry et al wait for that elusive consolidation opportunity, here or on the continent, to come good.