Lovely idea from Butler Tanner & Dennis to create a "Great British Books" marque. Seems to me the firm should have a receptive audience for such an initiative, too, as one of the more positive things to have emerged during the recession is a fresh awareness among the population at large that our purchasing decisions can have a direct impact on British jobs.

The move also chimes with the theme of a blog from a few weeks back, about the opportunities for printing companies to propagate positive messages about print. So it's good to see BT&D doing their bit.

I'm imagining the firm will also benefit from the widespread recognition of long-standing initiatives, such as The Red Tractor mark on fresh produce, and schemes like Buy British and Waitrose's Made in Britain awards, that have helped raise the profile of British made goods.

When The Book People held one of their sales at Haymarket Towers recently I was disappointed to see that Jamie Oliver's latest book had been printed in Germany. I know that in the past Butler & Tanner printed many of his works, it would be nice to think that the chef's next opus could once again be a Great British Book.