Calling all managing directors and printco owners. When was the last time you looked at your own website?

If it's not something you've done for a while, please go and do so asap. Hobby horse number one: put yourself in the position of a customer and imagine you are trying to find out some relatively simple information, such as how to contact the company. How many clicks are required to divine this detail? Is it easy to find, or buried beneath layers of extraneous information?

Hobby horse number two: please make sure that if you do have some sort of general contact email/input form on there, that somebody is actually monitoring the related inbox. I sent an information request to two companies via this method back in November. Neither responded. Yes, it could reasonably be argued that it's no surprise when I have this effect on people...

Hobby horse number three: there was a period in time when website developers always included a 'news' section in every website they put together. But no news is not necessarily good news if you have content posted there that relates to something your company did back in 2007. It just looks lame. If you don't have the time, the internal resources or indeed the necessary flow of news to keep a news section fresh and up-to-date, then just get rid of it or use that part of the site for something more useful.

Hobby horse number four: if you have a big picture of a piece of printing machinery on your homepage, consider very carefully if that is the most appropriate image to convey what your company is all about. It might be. But you might be better off showcasing some particularly gorgeous/interesting/effective work you've produced, or happy smiling members of your team.