Words are my tools. And Wordle is the perfect tool for examining other people's.

In case you're not familiar with it, Wordle is an application that analyses any given text, creating a 'word cloud' of the most dominant or frequently-used words. It's fun and rather illuminating.

I thought I'd give it a go with the first public speech made by HP's fresh chief executive, Léo Apotheker, at a strategy presentation to investors a couple of weeks ago.

Here's the result. It's somewhat ironic that via an application that creates word clouds, its analysis of some 4,000-odd words spoken reveals that 'cloud' is also clearly the big thing for HP. This being cloud computing.  Cloud computing is - literally - a bit of a nebulous term because it can refer to a variety of computing techniques. We're perhaps most familiar with it in print via the SaaS (software as a service) offerings that are relevant to this industry. And HP has its own print-related cloud offering with the Magcloud print-on-demand service for magazines.

For HP, it seems a cloudy outlook is a good thing.

Printers and printing are in Apotheker's speech too, of course, although not apparently one of the big things dominating HP's strategic thinking. The difficulty being that in the HP universe 'printing' could refer to anything from consumer inkjets and office printers, right up to HP Scitex wide-format kit and T400s.

Anyhow, here are the 70 words he had to say about our type of printing: "Some 200 billion pages a year, 200 billion pages a year, are moving from analogue to digital and the overwhelming majority are high value pages in commercial print, graphics, and retail photo where Indigo and Scitex give us a deep industry leading IP. And for HP, just about every page captured from commercial printing represents incremental growth in revenue and in margin with a high connect rate for HP supplies."