Amid this morning’s frenzy of Oscar-based excitement, and the compilation of the inevitable lists of best- and worst-dressed attendees, I was pleased to see the “and the winner is” envelopes and cards gaining due prominence, too. Via the Hollwood Reporter I’m informed that the spend on luxe stationery with “Hollywood’s most sought-after social communications coutourier” Marc Friedland is a cool $10,000, with beautifully-produced cards produced for every nominee. A dig around on Marc’s website reveals more, including the invitations to the various Academy Awards events. A whole suite of Oscar-related products, in fact. But it is of course those envelopes and the cards therein that justifiably gain the most attention. And, in the meantime, I’ve learned a suitably glamorous new way of saying “stationery”. Couture communications, anyone?