Technical Feature

Profit from the personal touch

A sign of the value of this market is Photobox,” says Jim Nicol, managing director at The Magic Touch, a firm that supplies equipment and consumables for personalised product decoration.

Teamed with comms tech, print can perform marketing magic

Near-field communication (NFC) has been primed to become ‘the next big thing’ in technology circles for a few years now and it has been pushed further into the mainstream over the past few weeks with...

Find the savings at the end of the rainbow

As kids we hear the story that there is a pot of gold at the end of a rainbow. Pretty soon it sinks in that the end of a rainbow is an elusive and illusory thing. Indeed, colour itself can sometimes...

Can greener wheels help keep print on the road?

Last year, Dave Broadway, managing director at CFH Docmail in Bristol, took delivery of a new car – a Tesla Model S. The slick-looking saloon is fast and powerful, but crucially, it’s got a whopping...

Print’s tactile nature ensures other media can’t touch it

One clue of how important touch is as a sense, is in how closely the language of emotion is entwined with it. When we talk about emotional states, we talk about ‘feelings’.

Latest studies reveal a real feeling for print products

Once upon a time print was the only mass media around. If anyone wanted to convey information or ideas – whether fact or fiction, for business or pleasure, or selling and telling – then print was the...

Have we binned our commitment to recycled paper?

Recycling is something we all do so naturally now that we barely stop to think about it. All of us have at least two bins in our driveways, if not three or four, and we are far more conscious of the...

Digital manufacturers seek to cash in on pumped-up inkjet

Very high speed inkjets look set to shake up the large-format printing market in the coming year. The mighty HP will bring its PageWide technology to market, battling existing Memjet technology that...

Seven smart investments that won’t break the bank

We’ve put aside the big ticket items and six- or seven-figure budgets in order to take a look at some wide-format ‘bargain buys’ – useful pieces of equipment or software that cost less than £10,000.

Lessons from ink’s past teach the best of both worlds

It was Spanish-American philosopher George Santayana who came up with the aphorism “Those who cannot remember the past are condemned to repeat it” and it’s certainly true that the past has much to...