Direct mail
Pitney Bowes survey predicts boost in personalized direct mail
Though it was based only an informal survey conducted among attendees at a recent Direct Marketing Association conference, a new study from Pitney Bowes found that companies will continue to boost...
Ghent Workgroup launches cross media survey
The Ghent PDF Workgroup (GWG) has called on publishing, production and creative professionals to participate in the second phase of its cross media standards and best practices survey.
Research shows marketers prefer direct mail over other media
Research from TNT Post has shown that marketers consider direct mail the most important form of direct marketing and expect stable or rising volumes over the next year.
BOP in Bengaluru enters digital arena with Canon C7010 VP
Bengaluru-based BOP DigiExpress announced their venture in digital printing with the inauguration of Canon Imagepress C7010 VP on 22 September 2011 at its unit in CottonPet, the industrial printing...
Xerox launches DocuColor 8080 in India
Xerox India unveiled the new DocuColor 8080 digital press at Ipex in Mumbai.
USPS suggests proposed structural changes could benefit direct mail in long run
On the surface, the dramatic changes proposed by the US Postal Service - including the potential closure/consolidation of nearly 250 processing facilities, a 50% reduction in mail processing equipment...
St Ives extends data offering with Response One buy
St Ives has acquired the Bath-based data marketing business Response One Holdings in a deal that could be worth up to 19m.
DMA agrees new targets with Defra
The Direct Marketing Association (DMA) is about to sign a new agreement with the government in a bid to reduce the industry's impact on the environment.
Survey shows public prefers to receive important documents by post
Almost three-quarters of adults prefer to receive important bills and financial statements by mail rather than solely online, according to a survey of 1,000 people.