Direct mail

Could new charity regulations increase use of direct mail?

There is likely to be change ahead for printers that produce charity mailings after the government agreed to create a new register, the Fundraising Preference Service, to which members of the public...

OOH and direct mail adspend grows as other print sees decline

Advertising spend in printed newspapers and magazines continues to decline but out-of-home (OOH) and direct mail spend has risen, according to industry figures.

Geoff Neal rebrands with new company name, image and website

Geoff Neal Litho has rebranded as Geoff Neal Group to better reflect its service range and emphasise its status as a printer of high quality, creative work.

DES and Austrian Post unveil new UK premises

Direct Entry Solutions (DES) and Austrian Post have officially opened their new premises.

Research seeks to identify holy grail of direct mail – value

For those in the business of direct marketing, perhaps the most elusive factor to pin down in any campaign is the concept of value.

Abbey Marketing Communications buys Ricoh Pro C9110

Abbey Marketing Communications has invested in a Ricoh Pro C9110 digital printer and GMC Inspire software to boost its service offering and efficiency.

MBO deal confirmed at York Mailing

Just 18 months after joining the business, York Mailing chief financial officer Stephen Goodman has led an MBO at the £100m group.

Royal Mail research finds ‘valued’ mail provokes action and emotional response

Mail can have a high impact and provide a strong incentive to act according to new research by Royal Mail MarketReach, which looked at why people found post valuable and why.

60 seconds with Fine Print

Fine Print started life in Oxford in 1991. The firm, run by managing director Dan Bakewell since an MBO in 2003, still holds to the guiding principles of the founder – hire the best people and give...

Royal Mail to increase price gap between Mailmark and older systems

Royal Mail is aiming to migrate 90% of its machine-readable mail to its Mailmark tracking system by March 2017, and is increasing the cost of other systems in comparison to encourage uptake.