Direct mail

JICMail’s impact assessed one year on
In January 2018, a new ‘currency’ for measuring advertising mail engagement was launched, finally enabling the third-largest media channel in the UK according to ad spend to be considered by marketers...

Bakergoodchild in UK inkjet first with MCS imaging systems
Bakergoodchild has invested in two high-speed inkjet addressing systems from US manufacturer MCS, including the UK’s first Eagle 30, to boost the speed and quality of its mail fulfilment.

Delivery Group makes mailing giant with Onepost M&A
The Delivery Group has acquired Onepost in a deal that creates a £250m-turnover mail sortation and distribution group.

ADM enhances personalisation with Kirk-Rudy inkjet tech
Advanced Direct Mail (ADM) has taken on a Kirk-Rudy Ultrajet variable data inkjet system to enhance the personalisation capabilities of its mailing output.

MBA snaps up Inc Direct
MBA Group has acquired marcomms specialist Inc Direct as it looks to enhance its core transactional mail and regulatory mailings offering.

Jamm sets up in Prague due to Brexit
Jamm Print & Production is moving some of its work and opening a new office in Prague in order to mitigate the uncertainty caused by Brexit.

Ramping up social media in pursuit of the perfect post
For a sector that is frequently geared around promoting the services of other businesses, the print trade often struggles with selling itself.

‘It’s about shouting much louder’
As chair of The Strategic Mailing Partnership, the board members of which are responsible for producing just under half of all UK mail delivered last year, Judith Donovan is, understandably, quite the...

Paragon reinvests at Nottingham, trims workforce
Paragon Customer Communications is investing a seven-figure sum in new equipment for its Nottingham site, but a review of staffing requirements will result in 20 jobs going as part of the changes.

How tech can help move us forward
Hunched over her podium, Mary Portas let out an exasperated sigh. “Oh my god,” she said, opening her talk at ITG’s 2019 live event in Birmingham on 17 January. “The speed of how the world has...