Cross-media
Inc Direct revamps print offering
Inc Direct has upgraded its digital print production facilities as a result of the company's successful embrace of cross-media, which it said was now "pulling like a train".
Stage one of first UK Clickable Paper trial a success
Ricoh UK has announced the successful completion of stage one of its first UK trial of Clickable Paper, at Barnwell Print.
Former Xerox manager sets up new venture
A new independent consultancy has launched, focused on helping companies maximise their investments in web-to-print and variable data technology.
Online drives up advertising spend
Total UK advertising spend is continuing to grow, although print-based advertising is falling twice as fast as the Advertising Association (AA) had previously forecast.
New interactive magazine puts print first
An ambitious publishing project involving a new, entirely interactive women's magazine goes live this week.
Toilet humour puts print on a roll
The printing industry has a new hero - and her name is Emma.
Juicy labels front soft drink rebrand
A strong, ongoing relationship with Berkshire Labels led Purity Soft Drinks to choose the label printer to collaborate on the world's first 3D augmented reality (AR) soft drinks labels for the rebrand...
AR offers a means to put value back into printed products
Exploding labels, barking magazines, personal catwalks in your living room... Until now this level of interaction through the traditional medium of print has been a fantasy, but now the printed page...
Cross-media is a gamble: will you lose your shirt?
Data has been described as "the new oil" for the printing industry. If that's the case, then cross-media can perhaps be likened to a new gold rush.
Trinity Mirror targets readership boost with free editions
Trinity Mirror is to bolster its <i>Birmingham Mail</i> newspaper with an additional 50,000 free Friday copies in a bid to boost its readership.