Disciplines

Research seeks to identify holy grail of direct mail – value
For those in the business of direct marketing, perhaps the most elusive factor to pin down in any campaign is the concept of value.

Profiting from web-to-print sans frontières
Their clients are pressing all the right buttons, but that’s not enough. John Scott and Stephen Neild, who formed Mauve Print Management from a modest barn conversion more than three years ago, have...

ESOS: benefit or burden?
When the government first floated the idea of the Energy Savings Opportunity Scheme (ESOS) back in 2012, it did so with the strap line: ‘Helping UK enterprises improve profitability through better...

Keep staff and your name out of the media minefield
Sometimes it feels as if the rise of social media is unstoppable. For many of us it has become second nature to share personal updates, images and opinions on Facebook, Twitter and other platforms.

Me & my: Heidelberg Suprasetter A75
"We specialise in everything we get our hands on,” says Marstan Press pre-press manager Adam Curtis.

Kube Print invests £1.3m in site move and Speedmaster
Financial printer Kube Print has used the move to larger and more modern premises as an opportunity to invest in a new Heidelberg Speedmaster XL 75 and a Ricoh Pro C5100.

Callprint invests further in HP; eyes acquisitions
Callprint has invested in two new HP printers for its central-London wide-format hub as it diversifies its equipment stock and eyes future expansion.

GNM forms new print unit as part of restructure
Guardian News & Media (GNM) has established a standalone print-focused unit in a major reorganisation of its commercial operations.

Westdale exits web market to focus on sheetfed
Westdale Press has exited the web offset market after taking up a “fantastic opportunity” to sell its web press to a continental printer.

Berforts book arm falls into administration
Berforts Information Press (BIP), one of the last dedicated colour book printers in the UK, has been placed in administration.