Rob Gray
Get happy
We have a problem with productivity in the UK. Quite simply, we’re not as productive as many other developed nations.
New territories
It can be brutal out there. Arguably, it’s never been tougher to thrive in the print sector. Low margins are the order of the day and some markets are being eroded by stiff competition from new media....
Why the big fish you’ve just landed may bite back
Think big, they say. After all, why would anyone turn up their nose at a huge slice of business? Consider the revenue, the prestige! Maybe even take a moment to bask in the envy of your competitors.
To hit the ROI bullseye you need proper targeting
According to the latest annual Advertising Association/WARC Expenditure Report published in April 2019, UK advertising spending on direct mail in 2018 topped £1.5bn.
Open up sociable channels for better reach and impact
You don’t need me to tell you how big a deal social media has become. You’ve probably already read that somewhere... like Facebook. Or maybe LinkedIn or Twitter. Or possibly on some other platform,...
‘Selling on price is not selling, it’s order taking’
All I ask is the chance to prove that money can’t make me happy,” quipped the offbeat, hilarious Spike Milligan.
Print is learning the tricks of the trade
It feels as though we’ve argued about Brexit until we’re all blue in the face.
Understand your own value and clients’ needs
It’s a familiar refrain. The customer tells you they consider their suppliers to be ‘partners’. Yet when it comes to the crunch, their priority appears to be screwing you down in price to get the job...
Learn to capitalise on your customers’ deepest desires
Let’s talk psychology. No, not the meaning of that awful recurring nightmare; the one where you’re running naked past the presses in a panic that you’ve forgotten to action your company’s biggest ever...
Strengthen your bonds with staff and customers
Businesses exist to make money. But in order for a company to turn a profit, its employees must be clear as to what is being asked of them, and motivated to work in the right way to achieve those...