The multi-site business, which has operations in Huddersfield, Nottingham and Redditch, is focusing the spend on its new Digital Envelope offering, which covers integrated SMS and secure email capabilities.
It has established a team of product development engineers together with software testing analysts to build the new Digital Envelope “multi-tenanted, digital communication platform”.
The digital platform will sit alongside its print offering and the new dev team will be tasked with continually developing the platform.
“Our Digital Envelope solution brings more choice to customer communication preferences and enhances the overall customer experience, making online and offline communications truly integrated,” said Adare SEC chief digital & information officer Andrew Herd.
“With customer experience at the forefront of our priorities, the combination of multi-channel delivery allows users to benefit from reduced mailing costs, greater regulatory compliance and faster customer responses.”
As well as driving the development of the new Digital Envelope platform, the engineers and analysts have also helped refresh Adare SEC’s PrintMe hybrid mail offering by consolidating it into a single application with a re-platformed hosting location and upgraded software, while simultaneously rebuilding the print consolidation software that underpins the service.
“This continued investment is especially important in the current climate, where a greater prevalence of remote working is challenging businesses and their employees to maintain key processes from any location,” said Herd.
This latest investment in digital expertise follows the 400-staff, £71.4m turnover business completing a £3m investment in new kit and systems across its operations in Huddersfield and Nottingham aimed at improving efficiency, quality and compliance.
“While there remains a huge requirement for printed communications, highlighted by our recent £3m investment in enclosing capabilities, we are also acutely aware of the need to continue to enhance our digital capabilities in line with our business strategy,” he added.
“Crucially, our new Digital Envelope solution goes further than simply delivering digital messages. By offering these integrated capabilities we can help a variety of businesses to improve their customer communication experience.”
