Jicmail
JICMail scales up Response Rate Tracker
JICMail has scaled up its Response Rate Tracker for 2024, revealing new direct mail and door drop benchmarks from over 2,300 campaigns and 13 contributing organisations – up from six last year.
Mail drove 40% conversion rate from site visit to purchase in Q4 2023
JICMail, the joint industry currency for ad mail, has released its data for Q4 2023, which found that despite continued challenging trading conditions for retailers, mail played its part in delivering...
Mail effectiveness increases in Q3
JICMail, the joint industry currency for ad mail, has released its data for Q3 2023, which revealed that 6% of mail prompted a purchase in Q3 2023, up from 5% a year ago.
JICMail launches Discovery 3.0 and highlights best practice cases
JICMail, the joint industry currency for ad mail, launched the latest update to its Discovery tool while users shared ways they use the data at a breakfast event held in London yesterday (1 November).